Advertising Flashbacks - 1982 - Lotus Esprit Turbo

April 6, 2018 | Advertising Flashbacks

For each 'Advertising Flashback' we scour the automotive press from years gone by and share interesting finds. Today's is an advertisement from 1982 for the Lotus Esprit Turbo.
1982 Lotus Esprit Turbo advertisement

KEEP THE DOOR FROM THE WOLF

If you respond to driving temptation, don't go near the exclusive Lotus Esprit Turbo.

Don't look at those irresistible lines, the needle sharp aerodynamic profile that can make your blood race at 110,000 rpm...

Don't dare let the tailored leather of the driver's cockpit grip your body, or the arrow shape of that challenging controls board transfix your eyes...

Don't risk discovering the pure elation of every last detail, from fluid turbo effect at low speeds and sensationally fast throttle response (0-60 in 5.5 seconds), produces total driving response. In you as well as from the car.

Experiencing all the extraordinary pleasures of this amazing supercar's extraordinary performance... its top speed of 152 mph, its uncanny ability to take hold of the road while you corner in perfect safety at almost 1.1g... will take you beyond the confines of the ordinary British road. But you can enjoy its unique pleasures anywhere, even at conventional speeds.

Its exclusive standards of quiet-running performance, achieved by new 4-point mountings for the engine and gearbox assembly together with a steel backbone chassis guaranteed against corrosion for 5 years.

Its exclusive standards of interior comfort. In the Lotus Esprit Turbo electrically-operated radio aerial, windows and door mirrors are all standard - full air-conditioning is an extra.

Its remarkable economy - a drag co-efficient as low as 0.35 produces fuel economy as high as 28.4 mpg at a constant 56 mph. Its supreme safety, attested by the Don Safety Trophy awarded to Lotus Cars.

If you have dared tempt fate by test-driving the Lotus Esprit Turbo, there's just one more thing you'll want to know.

You can still buy it for around 17,000 Pounds.


Source: Car (UK), June 1982

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